Welcome to Orthfy (“we,” “us,” or “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy or our data practices, please contact us at contact@orthfy.com.

This Privacy Policy applies to all information collected through our website (orthfy.com), and any related digital services, sales, or educational offerings (collectively, the “Services”).

1. What Information Do We Collect?

  • Personal Information You Disclose to Us:
    • Contact Data: Name, email address, billing address, phone number.
    • Account Data: Username, encrypted credentials.
    • Payment Data: Transactions are processed securely via compliant third-party payment gateways (such as Stripe and PayPal). We do not collect or store complete payment card numbers on our servers.
    • Communication Data: Inquiries submitted via email, live chat, or contact forms.
  • Information Automatically Collected:
    • Technical telemetry including device characteristics, IP address, browser type, operating system, and anonymous usage analytics gathered when navigating the platform.

2. How Do We Use Your Information?

  • Order Fulfillment: To provide instant digital delivery and access to physical therapy, chiropractic, and osteopathic educational resources, clinical manuals, video guides, and examination preparation materials.
  • Account Administration: To establish, authenticate, and maintain your customer account.
  • Service Notifications: To communicate essential updates regarding order status, product releases, or policy modifications.
  • Support & Resolution: To handle inquiries and resolve technical issues.
  • Marketing Communications: To share relevant updates or offers concerning physical therapy and musculoskeletal resources, provided you have consented to such communications (you may opt out at any time).

Important Notice on Healthcare Privacy:

Orthfy operates solely as an educational publisher and distributor of professional learning materials for physical therapists, chiropractors, osteopaths, and healthcare students. We do not provide clinical treatment, medical diagnoses, patient care services, or collect Protected Health Information (PHI).

3. Will Your Information Be Shared With Anyone?

We process and share data under lawful bases including contractual necessity, legitimate business interests, and legal compliance.

  • Third-Party Service Providers: Authorized partners that support operational infrastructure, including payment processors, secure cloud storage hosting, email delivery networks, and analytics tools.
  • Corporate Transfers: During any evaluation, merger, acquisition, or transfer of company assets.

4. Tracking Technologies and Cookies

We use functional and analytical cookies to maintain active shopping carts, verify account sessions, and analyze traffic patterns. You can modify your individual cookie preferences directly within your browser settings.

5. International Data Transfers

Our hosting servers and processing infrastructure are located in the United States and other global data centers. By accessing the Services, you acknowledge the transfer, storage, and processing of your details across these international jurisdictions.

6. Data Retention

We retain personal data strictly for the duration necessary to satisfy the objectives specified in this notice, honor warranty/access commitments, and fulfill applicable statutory, tax, or legal requirements.

7. Data Security

We maintain organizational and technical safeguards designed to preserve data integrity and prevent unauthorized access. Payment transactions are executed using secure encryption protocols (SSL/TLS).

8. Age Limitations

Our Services are intended exclusively for adults, university students, and licensed professionals. We do not knowingly solicit or collect data from individuals under the age of 16.

9. Your Privacy Rights

Depending on your territory (including the EEA, UK, and California), you may hold statutory rights to request access, rectification, portability, or deletion of your personal data. To initiate a request, contact contact@orthfy.com.

10. Contact Us

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